25% off 5-Day Event
Nespresso: National Newspaper/In-Store Advertising
This promotion was supported by a major national newspaper campaign including the New York Times, Washington Post and San Francisco Chronicle. A high-impact graphic look was designed to help this effort stand out during the pre-Thanksgiving sales period. The creative had to break through the seasonal clutter and all of the other savings events in the marketplace. The effort was highly successful, exceeding established machine sales goals.