Defining Your Life’s Purpose

Branding Defining Your Life's Purpose

As a branding agency, we sometimes wander into conversations that are not the typical topics at the average job.

However, when we are in pursuit of the core truth of a brand –  in pursuit of the powerful Buy Moment – we push ourselves to explore dark corners and question every nuance of what we heard in the customer interviews.

One of those conversations occurred recently when uncovering the Buy Moment for a non-profit client who is making such a difference in people’s lives. Our exploration led to a conversation about our Purpose in life – why we are here on this planet this lifetime. Not an everyday work conversation, right?

What we want to share in this blog is an idea from one of our teammates. She posited that if you don’t already feel like you know your Life’s Purpose, why not just choose one – at least while you’re still figuring it out. You can always change it later.

And, while you’re at it, why not choose one that’s worthy of getting out of bed every morning. One that makes you smile when you think about it. One that inspires others when you tell them about it.

Here are a few we thought of while we were choosing our Life’s Purposes:

·      To make a positive difference in the lives of every person in my life

·      To provide guidance to young people

·      To help animals that can’t help themselves

·      To make every person feel valued – EVERY person

·      To be the best YOU - physically, mentally and/or emotionally

We encourage you to pause for a moment and just choose a Life Purpose (if you haven’t found yours yet of course) and watch how it shapes your daily choices and your perspective. We think it will put a smile on your face and a little skip in your step and make the world just a little bit better place to live.