Fulfill
Fulfill, formerly the FoodBank of Monmouth and Ocean Counties, is a nonprofit organization that works to end hunger in their communities. They needed to clearly position themselves as a strong player in the fight against hunger by communicating the totality of what they do beyond food banking.
The Movie in the Mind we revealed
Fulfill, formerly the FoodBank of Monmouth and Ocean Counties, is a nonprofit organization that works to end hunger in their communities. They needed to clearly position themselves as a strong player in the fight against hunger by communicating the totality of what they do beyond food banking.
How we made Fulfill the star
We updated the brand to embody a bold tone, placing them squarely in the hunger-fighting space. We built a messaging platform that encompassed their efforts to fight hunger from all angles, from food banking to job skills training to help with tax preparation. We also gave them a confident tagline that establishes them as a local organization: “Hunger won’t win here.”
