Grammar Matters: I vs. Me

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As a branding and marketing agency, we stress every detail that goes into our work including using proper grammar.

Correct grammar not only defines your work, but it also defines you as an individual. Just like a company has a brand, you have a brand; and you want to be viewed as sophisticated and credible. Grammar plays a significant role in marketing yourself as a polished and trustworthy brand. In this blog, we will address the commonly made grammatical mistakes regarding the pronouns “I” and “me.”

Issue: I vs. Me

People often write in the same way that they speak, and they commonly use “I” and “me” incorrectly. Many people have a difficult time deciding which pronoun to use in sentences referring to multiple individuals.

The rules:

  1. “I” is the subject of a sentence.          

  2. “Me” is the object of a sentence.

  3. You should always be mentioned last on the list.

Incorrect Examples:

1. “Me and Lily are going out for dinner tonight.”  

In this sentence, you are going to dinner with her; therefore, you are the subject. No one is taking an action upon you. Also, the pronoun referring to you should be placed last, after anyone else on the list.  

The corrected version of this sentence would be, “Lily and I are going out for dinner tonight.”

2. “Nancy took Wesley and I to the amusement park.”

In this example, you are the object. Nancy is the subject who is taking you to the park and applying an action on you. “I” is the subject of a sentence, while “me” is the object. Although this seems like such a simple rule, many people tend to overlook it.

The corrected version of this sentence would be, “Nancy took Wesley and me to the amusement park.”

Correct Examples:

  1. Joyce and I had an amazing time yesterday.

  2. Our grandmother knitted Nina and me a beautiful scarf.

  3. After a hectic morning, my colleague, Lucy, and I took a coffee break.

Quick Tip:  

Try taking away all of the other people in the sentence and interchange “I” and “me” to see if the sentence makes sense. The sentence, “Peter and I went to the library,” would be right, because even without Peter, “I went to the library,” is grammatically correct, while “Me went to the library,” is not. 

Grammar is the foundation to writing exceptional copy. Even if you’re not a professional copywriter, author or editor, proper grammar will make you and your work so much more credible.

NYC Agency BrandTuitive Rebrands Nonprofit Episcopal Relief & Development

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September 2018 — Branding and marketing agency BrandTuitive today announced the rebranding of Episcopal Relief & Development, the international organization that provides relief after disasters and ongoing development work for those struggling with hunger, poverty, disaster and disease. With the rebrand, Episcopal Relief & Development showcases their focus on three signature priorities: Women, Children and Climate. BrandTuitive worked with the nonprofit to craft uncomplicated messaging to clearly explain the highly effective work they do that can be quite complex in its execution.

The new logo BrandTuitive created is deceptively simple. It’s a two-toned mark that gives dimension and depth to the cross image, subtly reflecting the depth of Episcopal Relief & Development’s life-changing work. “I am excited about the fresh look,” said Rob Radtke, President & CEO for Episcopal Relief & Development. “It is bold, forward-looking and energetic.”

The tagline, Working Together for Lasting Change, communicates how their integrated strategies are developed in collaboration with church partners and other local organizations to help ensure results that are sustainable over the long term.

BrandTuitive was also engaged to provide brand marketing for the launch including writing and designing an updated website, promotional brochure, direct mail piece and business stationery. “The organization impacts the lives of over 3 million people annually,” said Jeanine Debar, president at BrandTuitive. “One of the objectives of this rebrand is to communicate more effectively with various audiences including donors, granting organizations and key constituencies and to encourage their deeper engagement so that Episcopal Relief & Development can help even more people in the years to come.”

BrandTuitive Renames Fast-growing ZenCash to Reflect Its Commitment to Responsible Privacy™

 August 2018 – BrandTuitive, NYC-based branding agency, has renamed fast-rising cryptocurrency ZenCash to  Horizen . Horizen is a one-year-old blockchain project that stands apart from others in its commitment to protecting the privacy of its users. The new name reflects the organization's visionary approach and its drive to fulfill the promises in its roadmap. The unique spelling of Horizen gives a nod to its Zen legacy, adored by its passionate community.

August 2018 – BrandTuitive, NYC-based branding agency, has renamed fast-rising cryptocurrency ZenCash to Horizen. Horizen is a one-year-old blockchain project that stands apart from others in its commitment to protecting the privacy of its users. The new name reflects the organization's visionary approach and its drive to fulfill the promises in its roadmap. The unique spelling of Horizen gives a nod to its Zen legacy, adored by its passionate community.

 The white paper that originated this project outlines a foundation of privacy, not for harmful purposes, but to give a choice of privacy in various activities such as financial transactions, chatting, web access and much more to come. Horizen CEO, Rob Viglione, feels that "Privacy is freedom. In a digital environment where people are increasingly skeptical, Horizen will give them control of their digital footprint." Horizen is much more than just a cryptocurrency but also a platform on which endless applications can be built.  Through its proprietary research process, BrandTuitive revealed the immense respect constituents hold for the Horizen team. They are known as a highly professional group that's building a sound roadmap and honoring promised milestones. Additionally, their transparency has created trust in the project in an industry that has received considerable press coverage for being questionable. "Rob and the team's dedication and long-term vision to use this technology for the good of people around the globe instantly endeared us to this brand project," said Jeanine Debar, president at BrandTuitive. "We knew from our first meeting that there was something special going on there."  In addition to renaming, BrandTuitive developed the brand positioning and messaging platform for Horizen communicating their vision to harness technology to give a voice to those who would otherwise be silenced. A new tagline,  Bringing privacy to life , was launched with the new name and positioning.

The white paper that originated this project outlines a foundation of privacy, not for harmful purposes, but to give a choice of privacy in various activities such as financial transactions, chatting, web access and much more to come. Horizen CEO, Rob Viglione, feels that "Privacy is freedom. In a digital environment where people are increasingly skeptical, Horizen will give them control of their digital footprint." Horizen is much more than just a cryptocurrency but also a platform on which endless applications can be built.

Through its proprietary research process, BrandTuitive revealed the immense respect constituents hold for the Horizen team. They are known as a highly professional group that's building a sound roadmap and honoring promised milestones. Additionally, their transparency has created trust in the project in an industry that has received considerable press coverage for being questionable. "Rob and the team's dedication and long-term vision to use this technology for the good of people around the globe instantly endeared us to this brand project," said Jeanine Debar, president at BrandTuitive. "We knew from our first meeting that there was something special going on there."

In addition to renaming, BrandTuitive developed the brand positioning and messaging platform for Horizen communicating their vision to harness technology to give a voice to those who would otherwise be silenced. A new tagline, Bringing privacy to life, was launched with the new name and positioning.

The Importance of Appearing Confident

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At BrandTuitive, we firmly believe that your career is 100% your responsibility – something we try to instill in everyone on our team from interns to managers. Not only does this mean it is your job to work hard for the opportunities you want, but it also means that the main person responsible for your professional development is you. One of our core values is to foster unprecedented development of people, which is why we take training very seriously and strive to give our employees the push they need to continue to take responsibility for their career path. 

Something that can make a huge difference as a professional is your ability to carry yourself with confidence. In situations such as interviews, presentations and even just regular conversations, appearing poised and assured can make a real impact on how you portray yourself. In these instances, a lack of confidence can make you seem unsure of what you are saying, which in turn can make you seem less credible. If you are able to strongly assert yourself, the people around you will look at you as someone who knows what they’re talking about.

A simple way to boost your confidence is to adjust your posture. If you are slouched, avoiding eye contact or fidgeting, it can make you seem nervous and can be distracting to the person you’re talking to. While it may seem like a minor change, sitting up straight and raising your head can entirely change your appearance and even make you feel more confident in the process. 

Word choice and tone of voice can also have an immense influence on how you come across. It can be daunting to raise the volume of your voice and speak clearly especially if you are feeling nervous, but it’s crucial to make sure you are heard in the way you want to be. In the same way, word choice can also immediately make you appear nervous rather than calm and prepared. If you say, “I think I can get this to you by Tuesday,” it is much weaker and less assured than saying, “I will get this to you by Tuesday.” Just switching a few words can make a huge difference in how you sound, strengthening your tone and conveying your self-confidence. 

Speaking confidently can be extremely important both in your professional and personal life. An example of this is in asking for what you want and being prepared to defend it if you need to. Some of the hardest conversations you could have in your career include interviews and asking for a pay raise. In situations like these, it is crucial to present yourself well with strong posture, confident word choice and a firm tone of voice. Mock conversations like interviews are perfect opportunities to work on your confidence and prepare yourself for the real thing; whether it’s with a friend, colleague or even a supervisor. We believe this is one of the most valuable experiences in gaining confidence, which is why we sometimes role play interviews or pay raise conversations with our interns. 

Though it may seem relatively simple, there is a lot that goes into appearing genuinely confident in professional situations. Yet, the value of presenting yourself with confidence goes far beyond just seeming like you know what you’re talking about. It can completely change how others perceive you, leading to countless opportunities which may not have been available to you otherwise.

Creative Campaign: A Little's A Lot

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A lot of careful planning goes into an advertising campaign. Agencies need to come up with a campaign that sends the right message, reaches the target audience and encourages them to take action. The strategy behind campaigns is especially critical with non-profit organizations that rely on donations to provide their services. Agencies must skillfully craft clear, effective and engaging messages that drive donations.

Recently we worked with Fulfill, a non-profit we rebranded in 2017, which was previously known as The Food Bank of Monmouth and Ocean Counties. We created the “A Little’s A Lot” campaign, which focuses on encouraging people to donate to Fulfill. The goal was to let donors know that any donation they give will actually make a difference in fighting hunger, so we developed an ad campaign that represents how Fulfill is able to do a lot with a little.  

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With the objective of increasing donations for Fulfill’s fight against hunger, we created a striking campaign concept to catch the eye of our target donors – the residents of Monmouth and Ocean Counties. Our research showed that it was important to donors that their donations stayed local. Therefore, we specifically used the phrase “we can do a lot for our neighbors” to show people that their donations will support residents in their communities.

The campaign is designed to attract new and younger donors by letting them know that small donations can have a big impact on the community. References to the fact that $1 “feeds a child for a day” and $30 “feeds a family for a week” emphasize how much Fulfill can do for the community, even with a “little” donation. Then, once they donate for the first time, these new donors can continue a life-long relationship with Fulfill and continue to make a difference in their community.

The most attention-grabbing aspect of this campaign is the carrot and its large shadow. The carrot presents consistent imagery across all platforms of the Fulfill brand, and the shadow reflects Fullfill’s ability to make a difference with any size donation. The carrot is also a recurring element in Fulfill communications. It is used in icons that represent their different services, and it is Fulfill’s favicon (the icon in the corner of a website tab). The orange also ties in to one of the primary colors in the Fulfill color palette. The carrot, along with other fruits and vegetables, embodies the fact that Fulfill provides nutritious meals to those in need.

The “A Little’s A Lot” campaign focuses on one objective: getting more donations for Fulfill. We crafted a campaign with the single message of encouraging people to do what they can to help fight hunger. Whether the campaign is on billboards, email, print ads or Facebook ads, potential donors will know that no matter the amount, their donation to Fulfill will make a big difference right in their own community.