Interning at BrandTuitive: Everything You Need to Know

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At BrandTuitive, we strive to foster unprecedented growth and development in people. We are very excited to post a blog written by Emma, one of our interns, where she discusses what she has learned during her time here and how it has helped her as a young professional. Read on to learn firsthand how valuable an internship can really be. 

From proofreading and copywriting to brainstorming strategy with the team, there are many daily tasks to accomplish at BrandTuitive. At a multifaceted organization that is constantly in a state of motion and excitement, a new project can land on our desk with a pressing deadline at any moment. The team gears up and goes into fast-track mode, collaborating and getting all hands on deck regardless of position. This means interns play a key role in making sure everything runs smoothly and that work gets done.

Teamwork and Attention to Detail

To be a successful intern at a company like BrandTuitive, being able to work in a team is vital. The projects we receive require a great amount of focus and strategic thinking. Effectively collaborating and exchanging ideas is crucial in an agency setting, especially since getting multiple perspectives can significantly improve our work. Communication between everyone must be seamless to ensure nothing slips through the cracks and everything gets done. Since we often work on several projects a day, it is also imperative that we pay strong attention to detail. Working in the branding and marketing industry, a close eye is necessary to create perfect copy: whether it be a question of bolding, italics, spelling or grammar. Even the smallest discrepancies, like an extra space after a period in tiny legal copy, never go unnoticed here.

Other Responsibilities

Interning at BrandTuitive means we have duties far beyond fetching coffee and making copies. We are given a wide range of tasks and projects to work on and are expected to take full responsibility for them. These tasks include participating in strategy sessions for brand development and brainstorming ideas for projects with the team. As interns, these meetings are opportunities for us to develop our strategic thinking and not be afraid to speak our minds or voice our opinions. Using our creativity is also important, not only while brainstorming, but also for writing smart and effective copy. We are tasked with regularly communicating with graphic designers on our team, briefing them on client expectations and any changes necessary for projects to be approved. Our work is not limited to marketing tasks; there are several occasions where we help make decisions for the internal workings of the agency itself. From selecting new office equipment to figuring out strategies for organization, these decisions often involve cost and benefit analysis of different options and presenting them to managers or the president of the company.

What I Have Learned

During my time at BrandTuitive, I have been exposed to experiences that I will take with me for the rest of my career. When I first started working at the agency, I was given the opportunity to attend a networking event with the president. Although I was nervous to go, I said yes because I knew it would be valuable networking practice for me. At the event, I had the chance to introduce myself to many professionals and to discuss the type of work I do as an intern. This experience helped me immensely with my confidence in communicating professionally and made me realize that more practice will only make me stronger. I also learned a lot about the importance of LinkedIn and making connections with those I meet regardless of their position. From my internship, I have also learned that if something does not go to plan, there is always an alternative solution; and it is better to have different options in case. Not only have I been exposed to different general marketing terms during my time at BrandTuitive, but I have also been given the gift of countless lessons and strategies that are relevant in any professional career.

Tips

  • Have a system of organization where everything is in one place. Whether it is a planner with a list section or an excel sheet, having a system will help keep your priorities in check.
  • Write down any responsibility given to you to make sure it isn’t forgotten and is properly prioritized.
  • Don’t be afraid to ask questions— whether it is confirming a deadline or if you are unsure about something. Everyone is always very open and willing to help! 
  • Communication is key. Make sure to speak with everyone involved in a decision so there are no misunderstandings. If there is a skill you want to improve on, tell someone! This will open up opportunities to help your development.   
  • Try to think outside the box and don’t be afraid to share ideas and opinions.
  • Always say yes to any new networking opportunities.
  • Take note of any feedback given in meetings, as it is all very helpful for areas where improvement is needed.
  • Always have a back-up plan.
  • Have fun!

 

BrandTuitive is Named a Top NYC Branding & Advertising Agency in 2018

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At BrandTuitive, we strive to distinguish ourselves as an agency that delivers effective, quality work to its clients. We are very proud to announce that BrandTuitive has been recognized by Clutch as a top New York branding and advertising agency in 2018.

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Based on in-depth data, client reviews and ratings, Clutch offers insights and solutions for businesses searching for the right agency for their branding needs. In its ongoing efforts to highlight the top agencies in branding and advertising, Clutch has featured BrandTuitive as a Top 10 branding agency and Top 5 advertising firm.

We consistently hold ourselves to an extremely high standard at BrandTuitive, which is reflected in our consistent positioning as a top agency. This is the second year in a row that we have been featured in Clutch’s reports, where we were named a top NYC branding agency in 2017.

Many factors were considered to set us apart from thousands of other agencies that participate in Clutch’s research. The BrandTuitive team has worked hard over the years to build an impressive reputation and earn our position as an example of an outstanding provider of branding services. Case studies of our notable projects, our dedication to our clients and our reputable client base have all contributed to our recognition as industry experts.

Clutch interviewed clients directly to receive feedback on their experiences working with BrandTuitive and our ability to deliver results that match their business needs. Our position on Clutch’s platform was heavily influenced by the high remarks our clients provided in those reviews and published to our Clutch profile.

Take a look at our most recent reviews:

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We’d like to thank our clients for sharing their feedback and their experience working with us! At BrandTuitive, we strive to deeply understand our clients’ desires and help them achieve their goals. We are especially proud to be recognized for the impact we’ve made on our clients’ businesses. 

How A Successful Campaign Meets the Movie in the Mind

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We’re all familiar with the horrible feeling of being outside in the freezing cold, wishing we had worn more layers, and wanting nothing more than to be cozy and warm again. Especially with the “spring” we’ve been having lately in New York (that feels a lot more like winter), it’s sometimes hard to imagine feeling comfortable commuting to work or simply going outside.

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In its recent ad campaign, Icelandic outdoor clothing brand 66°North taps into this deep human desire for warmth and relief in icy winters, delivering on BrandTuitive’s key idea of the Movie in the Mind. With incredibly simple ads including no more than four words on them, 66°North successfully targets the emotions of its customers and leaves a lasting impression. Here is why we think this is an example of impactful advertising.

First, it is clear that 66°North knows its target audience. The campaign by Reykjavik-based agency Jonsson & Le’Macks depicts an authentic reality for most people in Iceland: people clad in winter gear, covered in snow and standing before an icy background. The ads don’t shy away from the genuine aspects of Icelandic weather, but instead reassure their viewers that, despite the winter, they are going to be fine. The campaign hits the Movie in the Mind of its audience, allowing them to picture themselves achieving their desires to be warm, comfortable and able to confront even the harshest of climates.

We also admire how the campaign is able to say so much in only a few words. By keeping its ads simple and its message clear, 66°North is able to convey everything it needs to in only two short phrases. It takes something intimidating like extremely cold Icelandic winters and promises that it can help us continue to live our lives in spite of it. The ads are not trying to grab our attention by being funny, cute, sexy or outrageous. Instead, they draw us in by understanding and meeting the true desires and emotions of their customers.

By focusing on the Movie in the Mind of its target audience, this campaign shows the immense role that emotions play in the world of advertising. Through its use of powerful imagery, its simplicity and its understanding of human wants and needs, 66°North provides us with an example of how to create a meaningful and impactful message. 

High Tech, High Impact: New Platforms and Strategies for Reaching Your Customers

If you’re in the advertising or marketing industry, you’ve likely noticed a large shift in the way products are marketed. Consumer engagement has moved away from traditional TV commercials to new digital and experiential methods of advertising. In today’s blog post, we explore emerging technologies and strategies that brands and marketers should consider utilizing to expand their customer base. Whether your brand is struggling with the transition from traditional TV or you’re simply interested in other tactics to reach your customers, read along and let us know what you think.

 Twitch, a video-game streaming service, boasts over 100 million monthly users.

Twitch, a video-game streaming service, boasts over 100 million monthly users.

Twitch – If you’ve never heard of Twitch and have a customer base with a large segment of millennial males, you may want to stop multitasking and read along carefully. According to their website, “Twitch reaches half of millennial males in America.” If that’s not enough, “nearly half of Twitch users spend 20+ hours a week on Twitch.” Now that we have your attention, you may be wondering: What’s Twitch??? Twitch began as an online gaming site where customers watched their favorite social media influencers play video games. Twitch has since grown into much more by building digital communities and hosting events. You may be thinking this is only for hardcore gamers and not really your target customer, but we encourage you to check out Twitch and explore for yourself. At any time throughout the day, there are hundreds of thousands of people viewing games.

 An artist's rendering of the future of Virtual Reality shopping.

An artist's rendering of the future of Virtual Reality shopping.

Virtual and Augmented Reality – First, let’s make sure we’re all clear on the difference. Virtual reality creates a new world for customers with products like the Oculus Rift, while Augmented Reality augments your current world with new sounds, graphics, etc. Although this may sound like cutting edge technology that won’t be widely available for a couple of years, did you happen to hear about the Pokémon craze? When Pokémon Go released their characters in cities around the world, they introduced the world to the power of augmented reality. With estimates of 10-20 million active users in the U.S., engagement was through the roof. Although this technology may not make sense for every brand and there is no secret formula for guaranteed success, you should consider the use of VR/AR as options as you think about your long-term brand strategy. We encourage you to take a proactive approach with this emerging technology as it will find its way into your living room before you know it.

 An example of how Augmented Reality is being used to promote businesses. 

An example of how Augmented Reality is being used to promote businesses. 

Video – Although not a new technology, online video viewing has skyrocketed recently. From Buzzfeed’s Tasty videos to Facebook’s increasing reliance upon streaming (estimates state Facebook will be almost all video within the next 5 years), it’s more important now than ever for brands to understand how video can be used to make a powerful impression on customers. If you haven’t produced any video content for your brand, now is the time to hop on board. Video has been used to describe services, highlight a new product, showcase an event and launch a new campaign among many other uses. With video en route to dominate online engagement, find the best way to use video for expressing your brand and go shoot!

 Video allows for brand-building strategies to remain consistent across platforms and devices.

Video allows for brand-building strategies to remain consistent across platforms and devices.

Responding in Real Time – An aspect of their engagement strategy that all brands can improve on is reaction and response in real time. While yesterday’s customers would wait for 15 minutes in a lunch line, the next generation won’t wait 15 seconds to complete their online food order before switching to a new site. So if your brand gets mentioned spontaneously or has the opportunity to capitalize on an event in popular culture, reacting in an authentic manner can help brands capitalize on unforeseen (and did we mention free) opportunities. You’ve been given the gift of reaching millions when your brand is already top of mind. Don’t miss your chance - you have at least a couple minutes.

 Real-time responses and reactions from brands improve consumer engagement & connections.

Real-time responses and reactions from brands improve consumer engagement & connections.

Have you tried any of these tactics? Do you have other strategies for success in our changing marketing industry? Let us know what you think or comment below. We’d love to hear from you!

We're Hiring Fall Interns!

 

Textbooks can only teach so much, and sitting in a lecture is far from ideal. Time and time again, the fact remains: there’s no substitute for real-world experience. It’s something that we at BrandTuitive live and breathe, and share with all members of our team — owner to intern.

 

We’re excited to announce that BrandTuitive is now hiring Brand Marketing Interns for the Fall 2017 Semester! Work as an integral member of our rapidly growing team with the opportunity to grow and capitalize on your potential. A union of irreplaceable hands-on involvement and in-depth learning experiences, our program is the place to learn beyond the books and grasp the intricacies of the branding, marketing and advertising industries. There are only a few opportunities to intern before entering the professional world — make the most of your internship experience with a team that’s as invested in your personal development as you are. 

 

Interested in interning with BrandTuitive during the fall semester? Learn more and apply for the position Here.