At BrandTuitive, we’re big fans of the well-written word. We take copywriting very seriously. We often see brand, marketing and advertising communications that include amazing copy; but more and more, we see that the art of copy is not as appreciated as it should be.
Masterfully crafted copy that ties into the brand positioning is a powerful way to spark the customer’s Movie in the Mind℠. So when we set out to write copy whether for a television or radio ad, billboard or direct mail piece, we always tie back to the strategy and use inspiration from several sources including brainstorming or even just going out for a walk.
Sometimes we listen to music. Great songwriters are some of the best copywriters, and the best copywriters are unsung heroes. They have to communicate intricate feelings, thoughts and emotions in very few words and with grace and alliteration.
Right from the start
You were a thief
You stole my heart
And I your willing victim.
I let you see the parts of me
That weren’t all that pretty
And with every touch you fixed them.
- Pink, Just Give Me A Reason
The best songwriters are masterful at choosing words that drive emotion.
The amusement park rises bold and stark
Kids are huddled on the beach in a mist
I wanna die with you Wendy on the street tonight
In an everlasting kiss.
- Bruce Springsteen, Born To Run
So sometimes we’ll just crank up the tunes to be around great copywriting in the form of a song.
When the tears come streaming down your face
When you lose something you can't replace
When you love someone but it goes to waste
Could it be worse?
- ColdPlay, Fix You
Songwriter poets, no doubt, are some of the world’s finest copywriters. Look to them – and enjoy the music – for inspiration!