September 2015 — The Eva Fehren fine jewelry collection, known for its signature diamond X ring, has chosen BrandTuitive, a New York City-based branding and advertising agency, to handle its brand positioning business.
Founded in 2011 by Eva Zuckerman and Ann Gorga, Eva Fehren is a fine jewelry label based in New York City. Finding inspiration in the buildings, traffic and power lines of her surroundings, Cooper Union-trained designer Zuckerman creates beautiful graphic pieces with an understated elegance.
Eva Fehren was the 2014 runner up of the CFDA/Vogue Fashion Fund. In the short time since its founding, the brand has created quite a passionate fan base. To build on this momentum, Eva Fehren has hired BrandTuitive to develop the brand positioning, messaging platform and brand strategy.
“BrandTuitive is so excited to be working with this talented and passionate team to help it define its brand position and articulate it with a meaningful messaging platform,” said BrandTuitive president, Jeanine Debar. “The Eva Fehren brand is a proven trendsetter and is destined for great things. We look forward to helping them get there quickly.”
“We are thrilled to be working with BrandTuitive to capitalize on our brand’s success and continue to grow the business. The value they bring to our brand will help us maximize our marketing efforts in this time of growth,” stated Ann Gorga, CEO of Eva Fehren.
For additional information, contact Todd Brenard, Chief Strategy Officer at BrandTuitive.
BrandTuitive is a full-service branding, marketing and advertising agency based in New York City. Since 2010, BrandTuitive has consistently delivered strategic insights, on-brand solutions and results-driven creative to clients. From global powerhouse brands to quickly emerging startups, BrandTuitive’s clients range across a wide variety of industries. For more information on BrandTuitive, please visit www.brandtuitive.com or call 646.790.5708.
About Eva Fehren
The Eva Fehren fine jewelry collection was launched by New York designer and artist, Eva Zuckerman, and her business partner and longtime friend, Ana Gorga. The collection is influenced by the architectural, geometric and visual elements native to New York City. Eva Zuckerman studied Fine Arts at Cooper Union. She is inspired by the balance and symmetry of something as simple as the arc of an ellipse, or the sharp angles of an 'x,’ giving the collection a sophisticated simplicity.