Paying It Forward… one Shadow Day at a time


We’ve written before in our blog about a special part of the BrandTuitive culture called Shadow Day. Last week we hosted two more unsuspecting marketing mogul hopefuls.

It’s interesting how every Shadow Day is a little different. The agenda will vary based on who is in attendance and what their career objectives are. It also depends on what’s going on in the agency in the moment.

And like any good marketing or branding agency, the agenda needs to be flexible. When an urgent request came in, our guests got to witness and participate in an unplanned brainstorming session. They fearlessly jumped right in. There’s no better way to learn than to be involved on a real-life agency project.

It’s safe to say that we kept our participants busy throughout the day. We started with a session explaining our philosophy and strategic approach to client projects. We discussed the Buy Moment and Movie in the Mind℠ to give them a better understanding of branding. To help them improve their hiring skills, we reviewed their resumes and conducted mock interviews. We even had a talk from our Chief Strategy Officer, Todd Brenard, about branding, marketing, advertising and the various agency career paths they could potentially wander down. And over lunch, we got to know each other better.

Often we hear back from Shadow Day alumni about the impact that 8-hour day had on their careers. Recently, two such alumni called to let us know that they had secured new jobs, crediting their BrandTuitive Shadow Day experience as a big contributor to nailing the job interview.

Why do we do it? Well, it’s the same reason we love to volunteer as a team.

 It feels good to give back.

“Those who are happiest are those who do the most for others.”

― Booker T. Washington