NYC Agency BrandTuitive Rebrands Nonprofit Episcopal Relief & Development


September 2018 — Branding and marketing agency BrandTuitive today announced the rebranding of Episcopal Relief & Development, the international organization that provides relief after disasters and ongoing development work for those struggling with hunger, poverty, disaster and disease. With the rebrand, Episcopal Relief & Development showcases their focus on three signature priorities: Women, Children and Climate. BrandTuitive worked with the nonprofit to craft uncomplicated messaging to clearly explain the highly effective work they do that can be quite complex in its execution.

The new logo BrandTuitive created is deceptively simple. It’s a two-toned mark that gives dimension and depth to the cross image, subtly reflecting the depth of Episcopal Relief & Development’s life-changing work. “I am excited about the fresh look,” said Rob Radtke, President & CEO for Episcopal Relief & Development. “It is bold, forward-looking and energetic.”

The tagline, Working Together for Lasting Change, communicates how their integrated strategies are developed in collaboration with church partners and other local organizations to help ensure results that are sustainable over the long term.

BrandTuitive was also engaged to provide brand marketing for the launch including writing and designing an updated website, promotional brochure, direct mail piece and business stationery. “The organization impacts the lives of over 3 million people annually,” said Jeanine Debar, president at BrandTuitive. “One of the objectives of this rebrand is to communicate more effectively with various audiences including donors, granting organizations and key constituencies and to encourage their deeper engagement so that Episcopal Relief & Development can help even more people in the years to come.”