BrandTuitive Renames Fast-growing ZenCash to Reflect Its Commitment to Responsible Privacy™

 August 2018 – BrandTuitive, NYC-based branding agency, has renamed fast-rising cryptocurrency ZenCash to  Horizen . Horizen is a one-year-old blockchain project that stands apart from others in its commitment to protecting the privacy of its users. The new name reflects the organization's visionary approach and its drive to fulfill the promises in its roadmap. The unique spelling of Horizen gives a nod to its Zen legacy, adored by its passionate community.

August 2018 – BrandTuitive, NYC-based branding agency, has renamed fast-rising cryptocurrency ZenCash to Horizen. Horizen is a one-year-old blockchain project that stands apart from others in its commitment to protecting the privacy of its users. The new name reflects the organization's visionary approach and its drive to fulfill the promises in its roadmap. The unique spelling of Horizen gives a nod to its Zen legacy, adored by its passionate community.

 The white paper that originated this project outlines a foundation of privacy, not for harmful purposes, but to give a choice of privacy in various activities such as financial transactions, chatting, web access and much more to come. Horizen CEO, Rob Viglione, feels that "Privacy is freedom. In a digital environment where people are increasingly skeptical, Horizen will give them control of their digital footprint." Horizen is much more than just a cryptocurrency but also a platform on which endless applications can be built.  Through its proprietary research process, BrandTuitive revealed the immense respect constituents hold for the Horizen team. They are known as a highly professional group that's building a sound roadmap and honoring promised milestones. Additionally, their transparency has created trust in the project in an industry that has received considerable press coverage for being questionable. "Rob and the team's dedication and long-term vision to use this technology for the good of people around the globe instantly endeared us to this brand project," said Jeanine Debar, president at BrandTuitive. "We knew from our first meeting that there was something special going on there."  In addition to renaming, BrandTuitive developed the brand positioning and messaging platform for Horizen communicating their vision to harness technology to give a voice to those who would otherwise be silenced. A new tagline,  Bringing privacy to life , was launched with the new name and positioning.

The white paper that originated this project outlines a foundation of privacy, not for harmful purposes, but to give a choice of privacy in various activities such as financial transactions, chatting, web access and much more to come. Horizen CEO, Rob Viglione, feels that "Privacy is freedom. In a digital environment where people are increasingly skeptical, Horizen will give them control of their digital footprint." Horizen is much more than just a cryptocurrency but also a platform on which endless applications can be built.

Through its proprietary research process, BrandTuitive revealed the immense respect constituents hold for the Horizen team. They are known as a highly professional group that's building a sound roadmap and honoring promised milestones. Additionally, their transparency has created trust in the project in an industry that has received considerable press coverage for being questionable. "Rob and the team's dedication and long-term vision to use this technology for the good of people around the globe instantly endeared us to this brand project," said Jeanine Debar, president at BrandTuitive. "We knew from our first meeting that there was something special going on there."

In addition to renaming, BrandTuitive developed the brand positioning and messaging platform for Horizen communicating their vision to harness technology to give a voice to those who would otherwise be silenced. A new tagline, Bringing privacy to life, was launched with the new name and positioning.

The Importance of Appearing Confident

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At BrandTuitive, we firmly believe that your career is 100% your responsibility – something we try to instill in everyone on our team from interns to managers. Not only does this mean it is your job to work hard for the opportunities you want, but it also means that the main person responsible for your professional development is you. One of our core values is to foster unprecedented development of people, which is why we take training very seriously and strive to give our employees the push they need to continue to take responsibility for their career path. 

Something that can make a huge difference as a professional is your ability to carry yourself with confidence. In situations such as interviews, presentations and even just regular conversations, appearing poised and assured can make a real impact on how you portray yourself. In these instances, a lack of confidence can make you seem unsure of what you are saying, which in turn can make you seem less credible. If you are able to strongly assert yourself, the people around you will look at you as someone who knows what they’re talking about.

A simple way to boost your confidence is to adjust your posture. If you are slouched, avoiding eye contact or fidgeting, it can make you seem nervous and can be distracting to the person you’re talking to. While it may seem like a minor change, sitting up straight and raising your head can entirely change your appearance and even make you feel more confident in the process. 

Word choice and tone of voice can also have an immense influence on how you come across. It can be daunting to raise the volume of your voice and speak clearly especially if you are feeling nervous, but it’s crucial to make sure you are heard in the way you want to be. In the same way, word choice can also immediately make you appear nervous rather than calm and prepared. If you say, “I think I can get this to you by Tuesday,” it is much weaker and less assured than saying, “I will get this to you by Tuesday.” Just switching a few words can make a huge difference in how you sound, strengthening your tone and conveying your self-confidence. 

Speaking confidently can be extremely important both in your professional and personal life. An example of this is in asking for what you want and being prepared to defend it if you need to. Some of the hardest conversations you could have in your career include interviews and asking for a pay raise. In situations like these, it is crucial to present yourself well with strong posture, confident word choice and a firm tone of voice. Mock conversations like interviews are perfect opportunities to work on your confidence and prepare yourself for the real thing; whether it’s with a friend, colleague or even a supervisor. We believe this is one of the most valuable experiences in gaining confidence, which is why we sometimes role play interviews or pay raise conversations with our interns. 

Though it may seem relatively simple, there is a lot that goes into appearing genuinely confident in professional situations. Yet, the value of presenting yourself with confidence goes far beyond just seeming like you know what you’re talking about. It can completely change how others perceive you, leading to countless opportunities which may not have been available to you otherwise.

Creative Campaign: A Little's A Lot

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A lot of careful planning goes into an advertising campaign. Agencies need to come up with a campaign that sends the right message, reaches the target audience and encourages them to take action. The strategy behind campaigns is especially critical with non-profit organizations that rely on donations to provide their services. Agencies must skillfully craft clear, effective and engaging messages that drive donations.

Recently we worked with Fulfill, a non-profit we rebranded in 2017, which was previously known as The Food Bank of Monmouth and Ocean Counties. We created the “A Little’s A Lot” campaign, which focuses on encouraging people to donate to Fulfill. The goal was to let donors know that any donation they give will actually make a difference in fighting hunger, so we developed an ad campaign that represents how Fulfill is able to do a lot with a little.  

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With the objective of increasing donations for Fulfill’s fight against hunger, we created a striking campaign concept to catch the eye of our target donors – the residents of Monmouth and Ocean Counties. Our research showed that it was important to donors that their donations stayed local. Therefore, we specifically used the phrase “we can do a lot for our neighbors” to show people that their donations will support residents in their communities.

The campaign is designed to attract new and younger donors by letting them know that small donations can have a big impact on the community. References to the fact that $1 “feeds a child for a day” and $30 “feeds a family for a week” emphasize how much Fulfill can do for the community, even with a “little” donation. Then, once they donate for the first time, these new donors can continue a life-long relationship with Fulfill and continue to make a difference in their community.

The most attention-grabbing aspect of this campaign is the carrot and its large shadow. The carrot presents consistent imagery across all platforms of the Fulfill brand, and the shadow reflects Fullfill’s ability to make a difference with any size donation. The carrot is also a recurring element in Fulfill communications. It is used in icons that represent their different services, and it is Fulfill’s favicon (the icon in the corner of a website tab). The orange also ties in to one of the primary colors in the Fulfill color palette. The carrot, along with other fruits and vegetables, embodies the fact that Fulfill provides nutritious meals to those in need.

The “A Little’s A Lot” campaign focuses on one objective: getting more donations for Fulfill. We crafted a campaign with the single message of encouraging people to do what they can to help fight hunger. Whether the campaign is on billboards, email, print ads or Facebook ads, potential donors will know that no matter the amount, their donation to Fulfill will make a big difference right in their own community.

Working in New York City

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BrandTuitive is proud to be a branding agency based in New York City, a booming place full of life and constantly thriving on the millions of people that walk its streets every day. New York is a tough city with a steep learning curve for a newcomer, however the skills you acquire can take you far in your professional career. The city has all of the necessary attributes to turn young professionals into their best selves!

Social aspect

Within a one-block radius, you could find companies from hundreds of different industries. Being so close to other businesses, you are bound to meet other professionals working in a completely different field. You are constantly making new connections and meeting new people which allows you to develop your communication and interpersonal skills. The most exciting part of working in the city is the social aspect that goes along with it. Working alongside peers opens up the opportunity to make lasting friendships. In a city with so many exciting activities to do, there are many ways to bond with coworkers after the workday or on weekends. You could go to one of the city’s many museums, shows, shops, bars or restaurants.

Learning to navigate

Navigating the city can be daunting at first; however with time and practice, it becomes second nature. Figuring out the grid system and the subway lines helps to develop problem solving skills and allows you to make the most efficient decisions for getting where you need to be. Being able to travel where you need to go on your own will build a sense of independence which is an extremely important attribute to have in your professional career.

Trying new things

There are so many options when it comes to deciding where to grab lunch or coffee, where to shop or where to visit. When working in a small town, one would usually head to the same place to grab lunch. However, with working in the city comes a plethora of food options that allows you to expand your horizons and add variety to your life. By switching up where you go every day, it avoids the possibility of becoming stuck in a rut and sticking to your usual routine which is proven to increase productivity and work performance.

Diversity

In the city, one will meet people from all walks of life. This is extremely important since it exposes a person to unique views and allows them to learn all about different cultures and beliefs. It gives people more perspective and teaches them to be more open to ideas that differ from their own. When working in a professional setting where you would need to work with a team, you must be able to listen to others and be open to the idea that what you think may not always be the best and most accurate answer.

Whether you’re working at a branding agency, accounting firm or a restaurant, these skills are sure to get you far.

Interview Tips

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Landing the interview for any job is a thrilling experience. However, the interview itself can be more stressful than exciting. Getting a new job can unlock countless opportunities, but the first step is nailing the interview. BrandTuitive is here to help take some of the stress out of the process and offer some tips to help you put your best foot forward.

Tip #1: Do your research

This tip can be especially important when interviewing at a branding and marketing agency. Before the interview, take some time to understand the company. For agencies like BrandTuitive, it can be extremely helpful to look at their portfolio. Take a look at the company’s website, learn about their culture and find out who you will be speaking with. All these small things can provide vital insight and help you be prepared when it is time for the interview. For example, at BrandTuitive, our core values are very important to us and we want to hire qualified people who embrace them as much as we do. Researching our agency is time well spent when applying for a position here.

Tip #2: Be present

It can be hard to focus on everything being said during an interview. A common mistake interviewees make is thinking too much about their own answers and not really listening to what is being said. It is important to ask questions based on the conversation and listen to what the interviewer tells you not only about the job, but about themselves as well. This is a great way to make the interviewer feel heard and to learn about the business. It’s important to remember to be engaged with your interviewer and keep the conversation going instead of just waiting for the next question.

Tip #3: Practice

It may feel strange to practice for a conversation, yet it can make a big difference in the outcome of an interview. Practicing on your own or with a friend can help you be more confident in the flow of the discussion and eliminate unnecessary filler words. A bit of practice can make you feel confident in yourself, which can shine through to the interviewer. Before you go in for the real thing, have a friend ask you some sample questions and get comfortable with your personal ‘elevator pitch.’ This tip will help you spend less time stumbling and stammering and more time making a great first impression.

Tip #4: Be confident

It can be challenging to project confidence in a stressful situation like a job interview. There are several small steps you can take to feel and appear more confident. The first minor change you can make is body language. Many people hunch their shoulders, lean forward or cross their arms when they get nervous. These stances make you seem smaller and more intimidated; instead try opening your body up, sit up straight and keep your chin up. These small changes will make you appear more in control of the situation. Another simple change you can make is how you speak. Don’t make your voice small and tense. This only projects your nerves to your interviewer. Instead, take a deep breath and speak clearly and with authority about the subject.

For more insight on how body language can affect confidence, check out this TedTalk by social psychologist, Amy Cuddy.

Tip #5: Always follow up

This is where many people have difficulty. Once you walk out of the office, the interview is not over. It is important to make sure your resume does not get lost in a pile of other applicants. Get noticed even after you leave the office by sending a follow-up email or letter to the people who interviewed you. Thank them for their time and be sure to tailor each message to best represent the conversation you had. These follow-ups can be brief and only need to mention one or two key topics from your discussion. By sending a follow-up, you refresh the interviewer on not only your application but also your conversation. It also emphasizes your appreciation for their time. A short follow-up letter can elevate the whole interview and make you more memorable.

We know that going in for an interview can be nerve wracking, but it doesn’t have to be. These tips can help you nail the interview and land your dream job.