advertising

Be Prepared to Go Viral

Being in the marketing and branding industry, it’s never too long between hearing from clients who want help Going Viral. However, as successful as some companies and products have been riding the viral wave, we think that often not enough energy goes into being prepared… because if you are lucky enough to find that secret viral formula, capitalizing on it proves real success.  What does being prepared mean?  You just went viral, time to celebrate, right? Put down the champagne for a minute and make sure you’ve checked these things off your list.   Website : It’s crucial to make sure your website and ordering system can handle an increased volume. Although this may seem like an easy task, you might be surprised by how many opportunities a company misses by not being able to deliver an excellent website experience. Without even interacting with the product, that initial discovery and ordering phase will be one of the most critical aspects to making sure new customers are able to initially trial your product.  Poor initial experience + No trial = Missed customer opportunity   Inventory : Now that customers can find your product and place orders, it’s essential that it won’t take 10-12 weeks before shipping. If you aren’t able to deliver quickly while the hype is fresh in customers’ minds, the ship will sail; and the next viral video is less than a week away.   Customer Service : Let’s face it! ALL companies, yes ALL companies, are customer service companies. Without customers, all the hard work you put into your product, promotions and viral marketing plan will be lost. Never forget that providing an exceptional first experience with your company is crucial to keeping customers coming back and avoid being a fad. If you’re not able to deliver on the website or inventory, exceptional customer service can be your last saving grace if you empathize and truly make your customers feel special.  Happy Customer = Loyal Customer   Engage : You have their attention, now what? If you want to keep the momentum going, now is the most important time to engage with your newfound audience and keep the conversation going. You don’t want to get on stage and then forget what to say, so make sure your marketing plan addresses customer engagement and builds relationships at a deeper level. Customers are now listening and wanting to find out what you’re all about.  Lastly, the BrandTuitive team is all about unexpected thinking. If you really want to please your customers, show them how much they mean to you by going above and beyond to provide the best first experience possible. Having unique packaging, a little gift to go along with the order or even a handwritten note to thank them for ordering that first shipment will really prove to your customers that they chose the right path and keep them coming back.  Next time you think about how you are going to launch that viral video, keep in mind the preparation that goes with success. Otherwise, you may have one amazing video but missed the mark on many potential loyal customers.

Being in the marketing and branding industry, it’s never too long between hearing from clients who want help Going Viral. However, as successful as some companies and products have been riding the viral wave, we think that often not enough energy goes into being prepared… because if you are lucky enough to find that secret viral formula, capitalizing on it proves real success.

What does being prepared mean?

You just went viral, time to celebrate, right? Put down the champagne for a minute and make sure you’ve checked these things off your list.

Website: It’s crucial to make sure your website and ordering system can handle an increased volume. Although this may seem like an easy task, you might be surprised by how many opportunities a company misses by not being able to deliver an excellent website experience. Without even interacting with the product, that initial discovery and ordering phase will be one of the most critical aspects to making sure new customers are able to initially trial your product.

Poor initial experience + No trial = Missed customer opportunity

Inventory: Now that customers can find your product and place orders, it’s essential that it won’t take 10-12 weeks before shipping. If you aren’t able to deliver quickly while the hype is fresh in customers’ minds, the ship will sail; and the next viral video is less than a week away.

Customer Service: Let’s face it! ALL companies, yes ALL companies, are customer service companies. Without customers, all the hard work you put into your product, promotions and viral marketing plan will be lost. Never forget that providing an exceptional first experience with your company is crucial to keeping customers coming back and avoid being a fad. If you’re not able to deliver on the website or inventory, exceptional customer service can be your last saving grace if you empathize and truly make your customers feel special.

Happy Customer = Loyal Customer

Engage: You have their attention, now what? If you want to keep the momentum going, now is the most important time to engage with your newfound audience and keep the conversation going. You don’t want to get on stage and then forget what to say, so make sure your marketing plan addresses customer engagement and builds relationships at a deeper level. Customers are now listening and wanting to find out what you’re all about.

Lastly, the BrandTuitive team is all about unexpected thinking. If you really want to please your customers, show them how much they mean to you by going above and beyond to provide the best first experience possible. Having unique packaging, a little gift to go along with the order or even a handwritten note to thank them for ordering that first shipment will really prove to your customers that they chose the right path and keep them coming back.

Next time you think about how you are going to launch that viral video, keep in mind the preparation that goes with success. Otherwise, you may have one amazing video but missed the mark on many potential loyal customers.

Unexpected Thinking Ad for Super Bowl LI

BrandTuitive_BrandingAgencyNYC_Super Bowl

To say Super Bowl LI delivered a memorable game would be an understatement. As the first ever Super Bowl to go into overtime, fans got more than they bargained for; and if you stayed up late to watch every last second, you were rewarded with a game that you will never forget. However, not only were you rewarded with a phenomenal game; but we believe one of the best Super Bowl commercials came immediately after the game… did you catch it?

Hyundai delivered an emotional tearjerker that broke the norms of regular Super Bowl commercials and delivered on one of BrandTuitive’s key ideals of Unexpected Thinking. If you missed it, check it out here. How did Hyundai deliver? We break it down to understand what you can learn moving forward.

First, it’s clear that Hyundai drew on the emotional heartstrings of the audience. If you couldn’t keep from crying, you were not alone. The warmth and true emotion that spilled from the television set while watching delivered something that truly hit an emotional chord. Best of all, authenticity rang through and delivered on the “Better Drives Us” tag shown at the end. Hyundai didn’t try to scream how amazing they were or how much you should praise them for bringing military families together; instead, they created an authentic experience that allowed the audience to take part in the reunion without being bombarded by messages about Hyundai.

We also applaud Hyundai for taking a risk. Because the content from the advertisement was from the Super Bowl itself, the team had to film and put together the advertisement during the game. Although this was surely a stressful night for some of Hyundai’s marketing department, they stepped outside the box to deliver a one-of-a-kind experience.

Lastly, sometimes timing makes all the difference. Regardless of your background, respect for the military at a time when our country needs uniting is surely top of mind for a majority of Americans. By delivering a message to remind the American audience about how valuable simple family time can be, Hyundai delivered at a time when we needed it the most.

By delivering an emotional, authentic, risky and perfectly timed commercial, Hyundai’s Unexpected Thinking around how best to deliver on their message of “Better Drives Us” is a lesson to all of us about key elements of advertising to consider if you want to stand out from the norm.