agency culture

Interview with our Summer 2016 Intern

BrandTuitive_brandingagency_internship

It’s important to us at BrandTuitive to provide an environment of growth. We thought we’d check in with last summer’s Brand Marketing Intern to see what, if any, impact she felt her experience with BrandTuitive is having on her final year of college. Here’s an excerpt of that conversation.

BrandTuitive: What would you say about your internship with BrandTuitive last summer overall?

Kim B: I believe I had the best summer internship. I guess time truly does fly when you're having fun, because my internship flew by this past summer. I commuted to work every morning with a smile on my face, because I was genuinely happy going into work every day, which is something not everyone can say. BrandTuitive kept me busy and involved rather than bored on Facebook like most of my friends who were interning. Although I'm happy to be back at Penn State, I can't help but miss my team and internship at BrandTuitive.

 

BrandTuitive: How do you think your senior year is different than it would have been if you hadn’t interned with BrandTuitive?

Kim B: I don’t think I’d be as motivated in the classroom, and I don’t think I’d be taking as many opportunities to develop and interview. The internship helped make me comfortable in my interviews. At BrandTuitive, I never felt like “the intern.” I felt like an equal contributor to the team. That boosted my confidence. I also learned that “I’m 100% responsible for my career.” That encouraged me to ask for opportunities to learn. One pivotal request was when I asked to participate in interviewing a fall intern. Sitting on the interviewer side of the table taught me that my interviewers aren’t trying to trip me up; they genuinely want to know if I’ll be a good fit. That changed a lot for me.

 

BrandTuitive: What advice would you give to undergraduates about how to make the most of their internships?

Kim B: I would tell them to go above and beyond. Instead of just going to your manager for projects, ask what they need help with. Be the best team member you can be and help people out. Have a passion for the company, not just get your hourly pay. Really enjoy it instead of just having it for your resume. If you have ideas, speak up about it. I got to run my own project. BrandTuitive gave me the space to run with it and held my hand when I needed it. It’s one of my favorite things to talk about.

What the heck does ¶# ⁐ ^ / v mean?

BrandTuitive_Grammar_proofreadingmarks

As you can imagine, as a marketing agency we do a lot of proofreading. A lot.

As a result, proofreading marks are near and dear to our hearts. It’s how we communicate changes with each other. By using universal proofreading marks, we don’t have to wonder if the rest of the team understands what we’re trying to communicate.

And we’ve learned that many people are unfamiliar with standard proofreader’s marks. So today’s blog pays homage to our favorite, if underappreciated, symbols.

 

Mark: stet

What it means: Basically it means “ignore the change I just made!” and keep the text as it was

 

Mark: ¶

What it means: Begin a new paragraph

 

Mark: #

What it means:  Insert a space

 

Mark: 

What it means: Close up a space between words

 

Mark:  ^ / v

What it means: Insert; this mark is placed exactly where text should be inserted

 

We love you, Proofreader’s Marks! You never let us down!

 

#MissingType

BrandTuitive_brandingagency_donation

This month, blood donation organizations around the globe are calling upon companies to join them in the Missing Type Campaign and help them highlight the nearly 30% drop in blood donations.

BrandTuitive joins companies like Google and Microsoft in dropping the letters A, B and O from their logos – the letters of the three blood types.

Donating blood costs nothing more than a bit of your time, and it saves lives. Anyone who has had a loved one who has needed blood knows the miracle of life a stranger can provide in the 30 minutes it takes to donate.

According to UK-agency Engine, some of the reasons blood donations are on the decline include:

- Wider and more exotic travel

- People having less time to give in an increasingly busy world

- Lack of awareness of the process

- Lack of awareness about the need for more diverse blood donors

- Fear of needles

Brand Marketing Manager, Anelise Carneiro, donates quite frequently, sometimes during her lunch break. About donating she says, “Why wouldn’t I? I know my donation can save up to four lives. Last month I received a note from the blood bank informing me that my O- blood was used in a hospital in New Jersey. That made it so personal for me.”

Frequent readers of our blog know that we rail against “cute for cute’s sake.” The work we produce for our clients is built to drive results. Of course, that doesn’t mean the work can’t also be gorgeous! We applaud the initial results of the #MissingType Campaign which launched last year in the UK and registered 30,000 people as blood donors in England and North Wales in just 10 days. We expect the U.S. campaign this year to yield even greater results.

To find out where to donate blood in New York, check with the New York Blood Center. For other states, reference the Red Cross website.

If you’re able to donate blood, please take yourself to a donation center and give. You’ll feel great about helping another person, and they’ll probably give you cookies when you’re done!

Grammar Matters: Graduated College vs. Graduated From College

BrandTuitive_BrandingandMarketingAgency_GrammarMatters

This one is for our in-house grammarian who gets exceptionally passionate when she hears the incorrect phrase “graduated college.”

As our summer intern returns to school for her senior year and will be graduating (we expect) in May, it seems an apropos time to address this common grammar mistake.

 

ISSUE: Is it “graduated college” or “graduated from college?”

The correct use is to include the “from.” Why so many people choose to leave it out, we’re not sure. Here’s the boring grammar-speak reason why leaving out the from is incorrect.

When you say someone graduated college, you are turning “to graduate” into a transitive verb. Graduating is something a school does to a student, not something a student does to a school. If you say, “Kim graduated Penn State,” Kim is the subject and Penn State is the object. In that case, you are saying Kim did something to Penn State, not the other way around. What you really mean to do is use the intransitive form of “to graduate” because the verb has no object. Therefore you need a preposition – in this case “from.”

 

EXAMPLES: Looking at other intransitive verb examples might help:

“to sit” – you wouldn’t say, “I sat the chair.” It’s “I sat on the chair.” [using the preposition on]

“to sleep” – you wouldn’t say, “MJ slept her bed.” It’s “MJ slept in her bed.” [using the preposition in]

“to laugh” – you wouldn’t say, “Todd laughed joke.” It’s “Todd laughed at the joke.” [using the preposition at]

 

QUICK TIP: It’s simple…say “graduated from!”

If you’re in the habit of leaving out the preposition “from” with graduated, catch yourself when you say it incorrectly and correct it. It might take a few catches, but eventually you’ll remember.

When you do, you’ll make your junior high school teacher proud. :)

Defining Your Life’s Purpose

BrandTuitive_Defining Your Life's Purpose

As a branding agency, we sometimes wander into conversations that are not the typical topics at the average job.

However, when we are in pursuit of the core truth of a brand –  in pursuit of the powerful Buy Moment – we push ourselves to explore dark corners and question every nuance of what we heard in the customer interviews.

One of those conversations occurred recently when uncovering the Buy Moment for a non-profit client who is making such a difference in people’s lives. Our exploration led to a conversation about our Purpose in life – why we are here on this planet this lifetime. Not an everyday work conversation, right?

What we want to share in this blog is an idea from one of our teammates. She posited that if you don’t already feel like you know your Life’s Purpose, why not just choose one – at least while you’re still figuring it out. You can always change it later.

And, while you’re at it, why not choose one that’s worthy of getting out of bed every morning. One that makes you smile when you think about it. One that inspires others when you tell them about it.

Here are a few we thought of while we were choosing our Life’s Purposes:

·      To make a positive difference in the lives of every person in my life

·      To provide guidance to young people

·      To help animals that can’t help themselves

·      To make every person feel valued – EVERY person

·      To be the best YOU - physically, mentally and/or emotionally

We encourage you to pause for a moment and just choose a Life Purpose (if you haven’t found yours yet of course) and watch how it shapes your daily choices and your perspective. We think it will put a smile on your face and a little skip in your step and make the world just a little bit better place to live.