To say Super Bowl LI delivered a memorable game would be an understatement. As the first ever Super Bowl to go into overtime, fans got more than they bargained for; and if you stayed up late to watch every last second, you were rewarded with a game that you will never forget. However, not only were you rewarded with a phenomenal game; but we believe one of the best Super Bowl commercials came immediately after the game… did you catch it?
Hyundai delivered an emotional tearjerker that broke the norms of regular Super Bowl commercials and delivered on one of BrandTuitive’s key ideals of Unexpected Thinking. If you missed it, check it out here. How did Hyundai deliver? We break it down to understand what you can learn moving forward.
First, it’s clear that Hyundai drew on the emotional heartstrings of the audience. If you couldn’t keep from crying, you were not alone. The warmth and true emotion that spilled from the television set while watching delivered something that truly hit an emotional chord. Best of all, authenticity rang through and delivered on the “Better Drives Us” tag shown at the end. Hyundai didn’t try to scream how amazing they were or how much you should praise them for bringing military families together; instead, they created an authentic experience that allowed the audience to take part in the reunion without being bombarded by messages about Hyundai.
We also applaud Hyundai for taking a risk. Because the content from the advertisement was from the Super Bowl itself, the team had to film and put together the advertisement during the game. Although this was surely a stressful night for some of Hyundai’s marketing department, they stepped outside the box to deliver a one-of-a-kind experience.
Lastly, sometimes timing makes all the difference. Regardless of your background, respect for the military at a time when our country needs uniting is surely top of mind for a majority of Americans. By delivering a message to remind the American audience about how valuable simple family time can be, Hyundai delivered at a time when we needed it the most.
By delivering an emotional, authentic, risky and perfectly timed commercial, Hyundai’s Unexpected Thinking around how best to deliver on their message of “Better Drives Us” is a lesson to all of us about key elements of advertising to consider if you want to stand out from the norm.
As a marketing agency, we write a lot of copy, so we end up talking a lot about grammar. As a result, we’ve got a lot of agency sayings on the topic.
Our strategists’ favorite is: “Grammar is not an opinion.”
Our designers’ favorite is: “But there is such thing as Advertising Grammar.”
Our grammarian’s favorite is: “You can’t break the [grammar] rules until you know the rules!”
Today, on our mission to help folks with common grammar issues, we’re addressing two words that are often mixed up.
ISSUE: Bring vs. Take
The problem is that many people use bring and take indiscriminately. Both words describe the movement of something from one location to another. However, each has its proper usage depending on your point of reference. You ask people to bring things to wherever you are. You take things to where you are going.
I ask people to bring me coffee.
You tell people they can bring their dog to work.
But you take your dog to work.
We take comps to the client.
QUICK TIP: You bring things here and take things there.
Did this post take you out of your comfort zone? Don’t worry, you’re not alone. Keep our Quick Tip handy and keep practicing!
It’s important to us at BrandTuitive to provide an environment of growth. We thought we’d check in with last summer’s Brand Marketing Intern to see what, if any, impact she felt her experience with BrandTuitive is having on her final year of college. Here’s an excerpt of that conversation.
BrandTuitive: What would you say about your internship with BrandTuitive last summer overall?
Kim B: I believe I had the best summer internship. I guess time truly does fly when you're having fun, because my internship flew by this past summer. I commuted to work every morning with a smile on my face, because I was genuinely happy going into work every day, which is something not everyone can say. BrandTuitive kept me busy and involved rather than bored on Facebook like most of my friends who were interning. Although I'm happy to be back at Penn State, I can't help but miss my team and internship at BrandTuitive.
BrandTuitive: How do you think your senior year is different than it would have been if you hadn’t interned with BrandTuitive?
Kim B: I don’t think I’d be as motivated in the classroom, and I don’t think I’d be taking as many opportunities to develop and interview. The internship helped make me comfortable in my interviews. At BrandTuitive, I never felt like “the intern.” I felt like an equal contributor to the team. That boosted my confidence. I also learned that “I’m 100% responsible for my career.” That encouraged me to ask for opportunities to learn. One pivotal request was when I asked to participate in interviewing a fall intern. Sitting on the interviewer side of the table taught me that my interviewers aren’t trying to trip me up; they genuinely want to know if I’ll be a good fit. That changed a lot for me.
BrandTuitive: What advice would you give to undergraduates about how to make the most of their internships?
Kim B: I would tell them to go above and beyond. Instead of just going to your manager for projects, ask what they need help with. Be the best team member you can be and help people out. Have a passion for the company, not just get your hourly pay. Really enjoy it instead of just having it for your resume. If you have ideas, speak up about it. I got to run my own project. BrandTuitive gave me the space to run with it and held my hand when I needed it. It’s one of my favorite things to talk about.
As you can imagine, as a marketing agency we do a lot of proofreading. A lot.
As a result, proofreading marks are near and dear to our hearts. It’s how we communicate changes with each other. By using universal proofreading marks, we don’t have to wonder if the rest of the team understands what we’re trying to communicate.
And we’ve learned that many people are unfamiliar with standard proofreader’s marks. So today’s blog pays homage to our favorite, if underappreciated, symbols.
What it means: Basically it means “ignore the change I just made!” and keep the text as it was
What it means: Begin a new paragraph
What it means: Insert a space
What it means: Close up a space between words
Mark: ^ / v
What it means: Insert; this mark is placed exactly where text should be inserted
We love you, Proofreader’s Marks! You never let us down!