marketing

Be Prepared to Go Viral

Being in the marketing and branding industry, it’s never too long between hearing from clients who want help Going Viral. However, as successful as some companies and products have been riding the viral wave, we think that often not enough energy goes into being prepared… because if you are lucky enough to find that secret viral formula, capitalizing on it proves real success.  What does being prepared mean?  You just went viral, time to celebrate, right? Put down the champagne for a minute and make sure you’ve checked these things off your list.   Website : It’s crucial to make sure your website and ordering system can handle an increased volume. Although this may seem like an easy task, you might be surprised by how many opportunities a company misses by not being able to deliver an excellent website experience. Without even interacting with the product, that initial discovery and ordering phase will be one of the most critical aspects to making sure new customers are able to initially trial your product.  Poor initial experience + No trial = Missed customer opportunity   Inventory : Now that customers can find your product and place orders, it’s essential that it won’t take 10-12 weeks before shipping. If you aren’t able to deliver quickly while the hype is fresh in customers’ minds, the ship will sail; and the next viral video is less than a week away.   Customer Service : Let’s face it! ALL companies, yes ALL companies, are customer service companies. Without customers, all the hard work you put into your product, promotions and viral marketing plan will be lost. Never forget that providing an exceptional first experience with your company is crucial to keeping customers coming back and avoid being a fad. If you’re not able to deliver on the website or inventory, exceptional customer service can be your last saving grace if you empathize and truly make your customers feel special.  Happy Customer = Loyal Customer   Engage : You have their attention, now what? If you want to keep the momentum going, now is the most important time to engage with your newfound audience and keep the conversation going. You don’t want to get on stage and then forget what to say, so make sure your marketing plan addresses customer engagement and builds relationships at a deeper level. Customers are now listening and wanting to find out what you’re all about.  Lastly, the BrandTuitive team is all about unexpected thinking. If you really want to please your customers, show them how much they mean to you by going above and beyond to provide the best first experience possible. Having unique packaging, a little gift to go along with the order or even a handwritten note to thank them for ordering that first shipment will really prove to your customers that they chose the right path and keep them coming back.  Next time you think about how you are going to launch that viral video, keep in mind the preparation that goes with success. Otherwise, you may have one amazing video but missed the mark on many potential loyal customers.

Being in the marketing and branding industry, it’s never too long between hearing from clients who want help Going Viral. However, as successful as some companies and products have been riding the viral wave, we think that often not enough energy goes into being prepared… because if you are lucky enough to find that secret viral formula, capitalizing on it proves real success.

What does being prepared mean?

You just went viral, time to celebrate, right? Put down the champagne for a minute and make sure you’ve checked these things off your list.

Website: It’s crucial to make sure your website and ordering system can handle an increased volume. Although this may seem like an easy task, you might be surprised by how many opportunities a company misses by not being able to deliver an excellent website experience. Without even interacting with the product, that initial discovery and ordering phase will be one of the most critical aspects to making sure new customers are able to initially trial your product.

Poor initial experience + No trial = Missed customer opportunity

Inventory: Now that customers can find your product and place orders, it’s essential that it won’t take 10-12 weeks before shipping. If you aren’t able to deliver quickly while the hype is fresh in customers’ minds, the ship will sail; and the next viral video is less than a week away.

Customer Service: Let’s face it! ALL companies, yes ALL companies, are customer service companies. Without customers, all the hard work you put into your product, promotions and viral marketing plan will be lost. Never forget that providing an exceptional first experience with your company is crucial to keeping customers coming back and avoid being a fad. If you’re not able to deliver on the website or inventory, exceptional customer service can be your last saving grace if you empathize and truly make your customers feel special.

Happy Customer = Loyal Customer

Engage: You have their attention, now what? If you want to keep the momentum going, now is the most important time to engage with your newfound audience and keep the conversation going. You don’t want to get on stage and then forget what to say, so make sure your marketing plan addresses customer engagement and builds relationships at a deeper level. Customers are now listening and wanting to find out what you’re all about.

Lastly, the BrandTuitive team is all about unexpected thinking. If you really want to please your customers, show them how much they mean to you by going above and beyond to provide the best first experience possible. Having unique packaging, a little gift to go along with the order or even a handwritten note to thank them for ordering that first shipment will really prove to your customers that they chose the right path and keep them coming back.

Next time you think about how you are going to launch that viral video, keep in mind the preparation that goes with success. Otherwise, you may have one amazing video but missed the mark on many potential loyal customers.

Marketing Yourself Part 2

BrandTuitive_MarketingYourself_2

The second and final part of our “Marketing Yourself” post explores this idea a little more and shares 3 more tips to help you from the perspective of the hiring manager.

One major bit of advice that always works is thinking about what the company’s Movie in the Mind could be for this position. Once you have an idea of what the hiring manager might be expecting from a candidate, you can tailor your skills, experience and stories to the movie that is playing in his/her mind. Try to position yourself as the star of the movie, and there’s a higher chance you will rise as one of the top candidates for the job.

Last week we wrote about the first 3 key elements that can help you with your job search. We are back with 3 more that sound like common sense but that candidates somehow still get wrong. We hope that after reading this, you will feel more prepared to apply for your dream internship or job! We hope to hear from you.

 

4. Read the company blog

We’ve said this before; we’ll probably say it a few hundred more times in our lives. Some of the best insight into the culture and values of a company is to really dig into their blog and social media postings. From there, it’s up to you to incorporate what you learn into the application and interview process. For example, we’ve written about volunteering. If you are someone who volunteers his or her time, it’s something we would want to know about. It would be an indication that you might be a good culture fit with us. You won’t get hired just from that, but every interaction either builds or erodes the brand of You. Look for information that lets you shine.

 

5. Show up on time

Your first interaction with a company will dictate how we believe all of the following ones will be if we decide to hire you. Hopefully, everyone knows not to be late to an interview so don’t cut it close. Hiring managers really don’t care if the 6 train had delays – and he or she might not even believe you. One thing you might not think about is that showing up on time also means not showing up too early. The interviewer likely has a busy schedule that is fairly tightly planned. Showing up 30 minutes early means they now need to figure out what to do with you until the scheduled meeting time. Plan to arrive 5-10 minutes early to allow time for security to check your ID, get upstairs and take off your coat. If you arrive earlier than that, hang out in a nearby Starbucks. We are sure there’s one.

 

6. Thank you

Some candidates still don’t send a thank you, even after so much has been written about doing so. In our experience, skipping the thank-you note won’t keep the best candidate from getting the offer, nor will sending one magically put a candidate who’s not a fit into the running. But it’s good old-fashioned common courtesy, and the team here at BrandTuitive always appreciates getting one.

Marketing Yourself - Part 1

BrandTuitive_MarketingYourself_1

It’s that time of year when college students start getting more aggressive about applying for internships and first-job-out-of-college jobs. As branding experts, we see everything in life through the lens of branding and marketing – including when you’re marketing yourself.

Some of the candidates we see do a very good job of applying best marketing tactics to their job search. Many who approach us, however, still miss the mark (like referring to us by another agency’s name!) Yup, that still happens. We thought we’d compile some of the misses we often see to help job seekers keep themselves in the running in their search.

We put together 6 of the key elements that can make a difference in standing out from the competition by simply applying tried- and true- best marketing practices to your efforts. Read the first 3 today and come back next week for the other half!

 

1. Finish your LinkedIn profile already! :)

Our observations are that many millennials find LinkedIn boring and tedious, especially compared to other social media. But it is often the first place hiring managers look to find out more about you and start to understand what your personal brand is, so block out some time and finish it up. An added bonus is that complete profiles are more likely to get unsolicited interest. What could make the job search easier than having companies come to you? It’s like SEO for your job search. One more thing…add a photo that shows your more professional side. LinkedIn is not the place to flaunt your fun-party side (that’s what Facebook and Snapchat are for.)

 

2. Guard your social media

Speaking of Facebook, please take a moment to block non-friends from seeing your pics. We are sure that college was a lot of fun, and there is probably lots of evidence of that in the form of photos. But you probably don’t want prospective employers to think there’s a risk you won’t make it into work on time, because you’re so much fun at a bar. We mention it, because we see it! Even if you think you know your privacy settings, double check. Or better yet, triple check.

 

3. PDF your resume

Yup, we still get a bunch of resumes as a Word document. We have nothing against Microsoft products. But often they don’t render the way the writer intended, and it’s super distracting. Even worse, your prospective employer might accidentally modify your Word document and never even notice. Further, it indicates a lack of attention to detail. Most of what we send to clients is in PDF form, so it renders the way we intend. We want to hire people who don’t forget that step.

 

Stay tuned for Part 2!