Fulfill

Fulfill, formerly the FoodBank of Monmouth and Ocean Counties, is a nonprofit organization that works to end hunger in their communities. They needed to clearly position themselves as a strong player in the fight against hunger by communicating the totality of what they do beyond food banking.

 
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The Movie in the Mind℠ we revealed

Fulfill, formerly the FoodBank of Monmouth and Ocean Counties, is a nonprofit organization that works to end hunger in their communities. They needed to clearly position themselves as a strong player in the fight against hunger by communicating the totality of what they do beyond food banking.

How we made Fulfill the star

We updated the brand to embody a bold tone, placing them squarely in the hunger-fighting space. We built a messaging platform that encompassed their efforts to fight hunger from all angles, from food banking to job skills training to help with tax preparation. We also gave them a confident tagline that establishes them as a local organization: “Hunger won’t win here.”

 
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Unexpected Thinking

We renamed them, making them one of the only organizations in the Feeding America network that has a name that does not use the phrase “food bank” or tie it solely to food distribution. The name is empowering for Fulfill’s clients and shows how the nonprofit strives to help them lead more fulfilling lives.

Results

Since the rebrand, the number of gifts that Fulfill receives annually has grown by 20% and the average donation has grown by 29%. Additionally, the brand work was very well received by board members, which was an important objective for the client.

 

Services

Branding
Brand Positioning
Naming
Logo
Tagline
Brand Identity Design
Brand Messaging Platform

Brand Marketing
Website
Print/OOH Advertising
Brochures & Collateral

 
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“BrandTuitive was able to capture and translate the approaches of a wide range of constituents and stakeholders and distill those into a common message that resonates on both ends, to the point where we had board members who were close to tears after the brand reveal.”
— Executive Director, Fulfill