Winning Against Hunger in New Jersey

Fulfill: Brand Positioning and Brand Activation

Fulfill's former name, The Food Bank of Monmouth and Ocean Counties, did not adequately communicate the high quality and variety of services they offer to their clients. Their look and feel was dated and had to better reflect their industry-changing and life-changing work.

BrandTuitive changed their name to Fulfill to better communicate that they do much more than simply distribute food. They also offer food stamp assistance, affordable health care and much more. Fulfill’s constituents want an organization that helps the local community and shares their results.

The new brand name and powerful, confident messaging communicate that the work they do is fulfilling ALL the needs of the hungry, with real results. Immediately following the rebrand, more media than ever have asked to feature Fulfill in broadcast, print and digital PSAs.