The Movie in the Mind℠ we revealed
We learned that Simply Wine’s customer base wanted the experience of buying good wine to be easy and fun, not intimidating. They were not looking to become experts — they just wanted a comfortable, convenient way to get a good bottle of wine.
How we made Simply Wine the star
BrandTuitive brought Simply Wine’s personality to life. From the vibrant colors and witty sayings on their marketing materials to their endearing logo and retail bags, Simply Wine’s bright and bubbly look and feel extended to all touch points.