High Tech, High Impact: New Platforms and Strategies for Reaching Your Customers

If you’re in the advertising or marketing industry, you’ve likely noticed a large shift in the way products are marketed. Consumer engagement has moved away from traditional TV commercials to new digital and experiential methods of advertising. In today’s blog post, we explore emerging technologies and strategies that brands and marketers should consider utilizing to expand their customer base. Whether your brand is struggling with the transition from traditional TV or you’re simply interested in other tactics to reach your customers, read along and let us know what you think.

Twitch, a video-game streaming service, boasts over 100 million monthly users.

Twitch, a video-game streaming service, boasts over 100 million monthly users.

Twitch – If you’ve never heard of Twitch and have a customer base with a large segment of millennial males, you may want to stop multitasking and read along carefully. According to their website, “Twitch reaches half of millennial males in America.” If that’s not enough, “nearly half of Twitch users spend 20+ hours a week on Twitch.” Now that we have your attention, you may be wondering: What’s Twitch??? Twitch began as an online gaming site where customers watched their favorite social media influencers play video games. Twitch has since grown into much more by building digital communities and hosting events. You may be thinking this is only for hardcore gamers and not really your target customer, but we encourage you to check out Twitch and explore for yourself. At any time throughout the day, there are hundreds of thousands of people viewing games.

An artist's rendering of the future of Virtual Reality shopping.

An artist's rendering of the future of Virtual Reality shopping.

Virtual and Augmented Reality – First, let’s make sure we’re all clear on the difference. Virtual reality creates a new world for customers with products like the Oculus Rift, while Augmented Reality augments your current world with new sounds, graphics, etc. Although this may sound like cutting edge technology that won’t be widely available for a couple of years, did you happen to hear about the Pokémon craze? When Pokémon Go released their characters in cities around the world, they introduced the world to the power of augmented reality. With estimates of 10-20 million active users in the U.S., engagement was through the roof. Although this technology may not make sense for every brand and there is no secret formula for guaranteed success, you should consider the use of VR/AR as options as you think about your long-term brand strategy. We encourage you to take a proactive approach with this emerging technology as it will find its way into your living room before you know it.

An example of how Augmented Reality is being used to promote businesses. 

An example of how Augmented Reality is being used to promote businesses. 

Video – Although not a new technology, online video viewing has skyrocketed recently. From Buzzfeed’s Tasty videos to Facebook’s increasing reliance upon streaming (estimates state Facebook will be almost all video within the next 5 years), it’s more important now than ever for brands to understand how video can be used to make a powerful impression on customers. If you haven’t produced any video content for your brand, now is the time to hop on board. Video has been used to describe services, highlight a new product, showcase an event and launch a new campaign among many other uses. With video en route to dominate online engagement, find the best way to use video for expressing your brand and go shoot!

Video allows for brand-building strategies to remain consistent across platforms and devices.

Video allows for brand-building strategies to remain consistent across platforms and devices.

Responding in Real Time – An aspect of their engagement strategy that all brands can improve on is reaction and response in real time. While yesterday’s customers would wait for 15 minutes in a lunch line, the next generation won’t wait 15 seconds to complete their online food order before switching to a new site. So if your brand gets mentioned spontaneously or has the opportunity to capitalize on an event in popular culture, reacting in an authentic manner can help brands capitalize on unforeseen (and did we mention free) opportunities. You’ve been given the gift of reaching millions when your brand is already top of mind. Don’t miss your chance - you have at least a couple minutes.

Real-time responses and reactions from brands improve consumer engagement & connections.

Real-time responses and reactions from brands improve consumer engagement & connections.

Have you tried any of these tactics? Do you have other strategies for success in our changing marketing industry? Let us know what you think or comment below. We’d love to hear from you!

We're Hiring Fall Interns!

 

Textbooks can only teach so much, and sitting in a lecture is far from ideal. Time and time again, the fact remains: there’s no substitute for real-world experience. It’s something that we at BrandTuitive live and breathe, and share with all members of our team — owner to intern.

 

We’re excited to announce that BrandTuitive is now hiring Brand Marketing Interns for the Fall 2017 Semester! Work as an integral member of our rapidly growing team with the opportunity to grow and capitalize on your potential. A union of irreplaceable hands-on involvement and in-depth learning experiences, our program is the place to learn beyond the books and grasp the intricacies of the branding, marketing and advertising industries. There are only a few opportunities to intern before entering the professional world — make the most of your internship experience with a team that’s as invested in your personal development as you are. 

 

Interested in interning with BrandTuitive during the fall semester? Learn more and apply for the position Here.

 

BrandTuitive Featured by Clutch in 2017 Coverage of Leading Branding Agencies

Here at BrandTuitive, we hold ourselves to an extremely high standard. A standard that, we are proud to say, we continue to meet. We are excited to announce that BrandTuitive has been featured by Clutch in its 2017 coverage of leading branding agencies.

In an ongoing effort to identify the top agencies in the branding industry, Clutch has recently featured BrandTuitive as a strong provider with the ability to deliver quality results to clients. Clutch is a ratings and reviews platform for businesses with the mission to aid buyers of services in selecting the right company for their needs. Their coverage ranges from companies in the IT solution space all the way through to digital, marketing and branding agencies.

We are particularly proud to be featured in Clutch’s platform because of the many evaluative tests we underwent in order to be included. Over the years, we have completed quality projects and built an impressive reputation for ourselves as industry experts in the branding field. From our established client base to our nimble client responsiveness, many components of BrandTuitive work were considered in our ranking as a master in the marketing industry.

The biggest element of our scoring on Clutch, however, comes from our client reviews. Clutch analysts spoke firsthand with our clients in interviews that are designed to get the most accurate and thorough understanding of our partnerships with them. From these interviews, BrandTuitive was reviewed for our ability to deliver as a service provider.

From our complimentary customer reviews to our ranking as one of the top 3 New York branding agencies, we are proud to say that the feedback we receive reflects the extremely high standard that we live and work by.

Thank you to our clients for taking the time to talk about BrandTuitive and your experiences working with us! In the end, we truly love what we do at BrandTuitive and getting to work with such great business partners is what makes it all worth it. We plan to continue bringing brands to life in a way that will surely establish BrandTuitive as the top provider of branding services.

To read the full reviews from our clients, check out our Clutch profile.

Rebranding the Fight Against Hunger

The fight against hunger presents a number of significant challenges to any organization that seeks to take it on. It is estimated that as many as 50 million Americans face hunger every year. These dire circumstances are what made us jump at the opportunity to work with The Foodbank of Monmouth and Ocean Counties. Through our extensive research, we discovered they are at the forefront of a new generation of organizations that understand that the numerous causes of hunger are incredibly complex and cannot be countered by simply providing food. To fight hunger, it is essential to provide services that equip individuals with the tools necessary to escape hunger permanently.

              A glimpse of the Fulfill rebranding

              A glimpse of the Fulfill rebranding

Since they do so much more than just provide food, we determined that “The FoodBank of Monmouth and Ocean Counties” had largely outgrown their name. Instead of a name that created a one-dimensional perception of the organization, BrandTuitive knew that they needed a name that embraced the full breadth of their operation: Fulfill. This new name more clearly represents their brand personality and reflects that they do far more than just feed people  they fulfill them. The rebranding positions Fulfill as more encompassing than just a food bank and conveys the groundbreaking nature of their approach to fighting hunger.

Their new name now ties together the varied services that Fulfill has been offering for years, such as culinary training, tax refund guidance, SNAP enrollment assistance and healthcare signup support. At the same time, the name also communicates a memorable and engaging call to action for anyone hearing it, reflecting an organization that believes in action.

BrandTuitive-designed icons visually convey Fulfill's comprehensive strategy

BrandTuitive-designed icons visually convey Fulfill's comprehensive strategy

The rebranding included a new tagline as well. “Hunger Won’t Win Here” dramatically expresses the confident brand personality of Fulfill. In order to maintain brand consistency, we eliminated unsure and ambiguous language from their website and marketing materials. Fulfill had to definitively state that they were fighting hunger and winning

Results that indicate how effective Fulfill is as an organization are also positioned front-and-center as part of the rebranding. These statistics showcase Fulfill’s incredible efficiency. They include the fact that 95 cents of every dollar goes directly to their programs, and that they deliver approximately 12 million meals a year to people in need.

                                      One of the redesigned Mobile Food Pantries for Fulfill

                                      One of the redesigned Mobile Food Pantries for Fulfill

To see the redesigned Fulfill website or to get involved with Fulfill go to Fulfillnj.org

Bigger Isn't Always Better

Bigger is better—an age-old mantra whose bark may be bigger than its bite. For decades, there’s been a perception of greater success toward the concept of large companies. A higher number of employees supposedly equates to a greater success rate, which somehow implies large companies being better than their smaller competitors.  While certain industries yield a greater correlation between size and success, the importance of creativity and strategic thinking makes the field of marketing a different beast entirely. As a smaller-scaled marketing agency, we’re here to testify that working with a smaller marketing company may be a more strategic choice for many brands.

Attention to detail. Refined talent. Intimate, one-on-one communication. These phrases are more than business jargon; they’re aspects of successful marketing and branding that may be emphasized in a smaller company environment. One reason why a smaller agency may be the right fit for certain clients is its potential to act like an extension of the client’s brand rather than a third party completely. Clients have told us that they appreciate the attention and interest given to their brand from everyone in the office, owner to intern.

Smaller agencies may also lessen the potential of your business being handed off to the lowest man on the totem pole; for example, at BrandTuitive the president and chief strategy officer play a hands-on role with each and every strategy.

Finally, smaller agencies often have the ability to produce a more creative environment and thus more creative campaigns. It has been said that creativity is contagious; and based on our experience at BrandTuitive, we would definitely agree. Unique and imaginative thinking extends through all aspects of a campaign from strategy to design to implementation. While larger companies don’t equate to less creativity, there may be something to be said for the infectious imagination that develops when in close quarters with professional designers and artists.

Is bigger really better? Does a larger size equate to greater success? In some cases this may be true. But in terms of marketing, an industry reliant on understanding, communication and creativity, there are certain aspects of a smaller agency that larger companies simply can't replicate. There are pros and cons to anything in life and as marketers it is up to us to identify and dissect them. And while all agencies are different and each campaign is unique, perhaps consider including a smaller company in the mix next time you’re looking for a marketing agency.