The Super Bowl is a time for advertisers to set the standard for their company’s marketing strategy and live in their consumers’ memories for years to come. Super Bowl LIII was no exception. This year’s ads focused on humor, emotion, celebrity star power and other topics to make an impression in the minds of viewers. What makes an ad so special are the strategic nuances that satisfy the consumers’ Movie in the Mind℠, the catalyst for all the successful work BrandTuitive creates for its clients. Our choice for the ad that best met consumers’ Movie in the Mind℠ this year is Google’s “100 Billion Words.”
Brand Communication Tool: Treasury of Knowledge℠
When a business is looking for clients, it’s important that they have the right look, feel and tools to properly display their competitive advantage. This can be difficult for companies that have been in business for a long time; they can start to look dated and behind modern times. This was an obstacle faced by MRCE until we rebranded them and provided them with a powerful, new brand identity.
How A Successful Campaign Meets the Movie in the Mind
We’re all familiar with the horrible feeling of being outside in the freezing cold, wishing we had worn more layers, and wanting nothing more than to be cozy and warm again. Especially with the “spring” we’ve been having lately in New York (that feels a lot more like winter), it’s sometimes hard to imagine feeling comfortable commuting to work or simply going outside.
BrandTuitive Featured by Clutch in 2017 Coverage of Leading Branding Agencies
Unexpected Thinking Ad for Super Bowl LI
To say Super Bowl LI delivered a memorable game would be an understatement. As the first ever Super Bowl to go into overtime, fans got more than they bargained for; and if you stayed up late to watch every last second, you were rewarded with a game that you will never forget. However, not only were you rewarded with a phenomenal game; but we believe one of the best Super Bowl commercials came immediately after the game… did you catch it?