As you can imagine, as a marketing agency we do a lot of proofreading. A lot.

As a result, proofreading marks are near and dear to our hearts. It’s how we communicate changes with each other. By using universal proofreading marks, we don’t have to wonder if the rest of the team understands what we’re trying to communicate.

This month, blood donation organizations around the globe are calling upon companies to join them in the Missing Type Campaign and help them highlight the nearly 30% drop in blood donations.

This week, the owners of BrandTuitive were out of the office for a few days to attend the Ad Age Small Agency Awards in Miami. While the cat’s away…

As a branding agency, we sometimes wander into conversations that are not the typical topics at the average job.

However, when we are in pursuit of the core truth of a brand –  in pursuit of the powerful Buy Moment – we push ourselves to explore dark corners and question every nuance of what we heard in the customer interviews.

The next installment in our series on Agency Culture describes Shadow Day at BrandTuitive.

At BrandTuitive, we value professional development. One way we nurture that development is with what has become known as the Pop Quiz.

Last week, BrandTuitive founders, Jeanine Debar and Todd Brenard were interviewed on Blog Talk Radio show Becoming a CEO: Employee to Employer with host Apriel Biggs.

You can listen to a recording of the conversation to get an insider’s look at how a branding agency like BrandTuitive becomes BrandTuitive.

This month BrandTuitive turns five years old.

We started the agency with two primary objectives: 1) we were committed to delivering value beyond expectations to our clients and 2) we wanted to create a branding agency where people are respected and heard.

The culture of an agency is formed over time and influenced by the people of the organization. We believe that the top branding agencies have a strong culture that is nurtured by its practices.

At BrandTuitive, we have developed rituals over time that align with our core values and the things we hold dear collectively as a team. We believe they set us apart from other agencies and that they help form the fabric of our teamwork.

People don’t buy what you do, they buy why you do it – Simon Sinek

The simple truth is that core values are very important in determining how people view what you bring to market. Strong core values provide a filter through which you can run your business, develop your advertising and marketing, support your vision and shape the organization’s culture.