Brand Marketing

BrandTuitive Launches Campaign for Datacolor

NYC-based branding and marketing agency, BrandTuitive, partnered with color management solutions company, Datacolor, to launch their latest monitor calibration tool – SpyderX. BrandTuitive was engaged to position the product for launch, develop a compelling messaging platform and create a campaign that powerfully resonates with their photographer target audience. 

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Our Super Bowl Ad Champion

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The Super Bowl is a time for advertisers to set the standard for their company’s marketing strategy and live in their consumers’ memories for years to come. Super Bowl LIII was no exception. This year’s ads focused on humor, emotion, celebrity star power and other topics to make an impression in the minds of viewers. What makes an ad so special are the strategic nuances that satisfy the consumers’ Movie in the Mind℠, the catalyst for all the successful work BrandTuitive creates for its clients. Our choice for the ad that best met consumers’ Movie in the Mind℠ this year is Google’s “100 Billion Words.”

Campaigns We Love: StreetEasy's "Find Your Place"

If you’ve ever gone apartment hunting, especially in New York City, you know how hard it can be to find just the right place. Everyone has a list of criteria in their mind for what they want in the perfect apartment whether it’s an elevator in the building, a picturesque view or a location within walking distance from work. Searching for a future home can be an emotional task, especially when nothing seems to fit what you’re looking for.  

Creative Campaign: A Little's A Lot

A lot of careful planning goes into an advertising campaign. Agencies need to come up with a campaign that sends the right message, reaches the target audience and encourages them to take action. The strategy behind campaigns is especially critical with non-profit organizations that rely on donations to provide their services. Agencies must skillfully craft clear, effective and engaging messages that drive donations.

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BrandTuitive is Named a Top NYC Branding & Advertising Agency in 2018

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At BrandTuitive, we strive to distinguish ourselves as an agency that delivers effective, quality work to its clients. We are very proud to announce that BrandTuitive has been recognized by Clutch as a top New York branding and advertising agency in 2018.

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High Tech, High Impact: New Platforms and Strategies for Reaching Your Customers

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If you’re in the advertising or marketing industry, you’ve likely noticed a large shift in the way products are marketed. Consumer engagement has moved away from traditional TV commercials to new digital and experiential methods of advertising. In today’s blog post, we explore emerging technologies and strategies that brands and marketers should consider utilizing to expand their customer base. Whether your brand is struggling with the transition from traditional TV or you’re simply interested in other tactics to reach your customers, read along and let us know what you think.

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Bigger Isn't Always Better

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Bigger is better—an age-old mantra whose bark may be bigger than its bite. For decades, there’s been a perception of greater success toward the concept of large companies. A higher number of employees supposedly equates to a greater success rate, which somehow implies large companies being better than their smaller competitors.  While certain industries yield a greater correlation between size and success, the importance of creativity and strategic thinking makes the field of marketing a different beast entirely. As a smaller-scaled marketing agency, we’re here to testify that working with a smaller marketing company may be a more strategic choice for many brands.

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The Power of Emotion

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Effective marketing provokes emotions that fulfill on a customer’s need or desire . . . and ultimately results in their making a purchase. Although the emotions can range from a lighthearted feeling of joy to a deeply rooted feeling of freedom, emotions drive purchasing decisions. Smart marketers understand this and leverage it in their communications.