BrandTuitive Launches Campaign for Datacolor

NYC-based branding and marketing agency, BrandTuitive, partnered with color management solutions company, Datacolor, to launch their latest monitor calibration tool – SpyderX. BrandTuitive was engaged to position the product for launch, develop a compelling messaging platform and create a campaign that powerfully resonates with their photographer target audience. 

Our Super Bowl Ad Champion

The Super Bowl is a time for advertisers to set the standard for their company’s marketing strategy and live in their consumers’ memories for years to come. Super Bowl LIII was no exception. This year’s ads focused on humor, emotion, celebrity star power and other topics to make an impression in the minds of viewers. What makes an ad so special are the strategic nuances that satisfy the consumers’ Movie in the Mind℠, the catalyst for all the successful work BrandTuitive creates for its clients. Our choice for the ad that best met consumers’ Movie in the Mind℠ this year is Google’s “100 Billion Words.”

The Benefits of Shadowing

At BrandTuitive, we highly value career development. In alignment with our core value of Fostering Unprecedented Development of People, we work with each member of our team to hone their skills in all aspects of their job. We believe that it is never too early to start learning about the professional world. This is why BrandTuitive welcomed a pre-college student to our office to help him gain valuable real-world experience.

Brand Communication Tool: Treasury of Knowledge℠

When a business is looking for clients, it’s important that they have the right look, feel and tools to properly display their competitive advantage. This can be difficult for companies that have been in business for a long time; they can start to look dated and behind modern times. This was an obstacle faced by MRCE until we rebranded them and provided them with a powerful, new brand identity.

Campaigns We Love: StreetEasy's "Find Your Place"

If you’ve ever gone apartment hunting, especially in New York City, you know how hard it can be to find just the right place. Everyone has a list of criteria in their mind for what they want in the perfect apartment whether it’s an elevator in the building, a picturesque view or a location within walking distance from work. Searching for a future home can be an emotional task, especially when nothing seems to fit what you’re looking for.  

NYC Agency BrandTuitive Rebrands Nonprofit Episcopal Relief & Development

Branding and marketing agency BrandTuitive today announced the rebranding of Episcopal Relief & Development, the international organization that provides relief after disasters and ongoing development work for those struggling with hunger, poverty, disaster and disease. With the rebrand, Episcopal Relief & Development showcases their focus on three signature priorities: Women, Children and Climate. BrandTuitive worked with the nonprofit to craft uncomplicated messaging to clearly explain the highly effective work they do that can be quite complex in its execution.

BrandTuitive Renames Fast-growing ZenCash

BrandTuitive, NYC-based branding agency, has renamed fast-rising cryptocurrency ZenCash to Horizen. Horizen is a one-year-old blockchain project that stands apart from others in its commitment to protecting the privacy of its users. The new name reflects the organization's visionary approach and its drive to fulfill the promises in its roadmap. The unique spelling of Horizen gives a nod to its Zen legacy, adored by its passionate community.

The Importance of Appearing Confident

At BrandTuitive, we firmly believe that your career is 100% your responsibility – something we try to instill in everyone on our team from interns to managers. Not only does this mean it is your job to work hard for the opportunities you want, but it also means that the main person responsible for your professional development is you. One of our core values is to foster unprecedented development of people, which is why we take training very seriously and strive to give our employees the push they need to continue to take responsibility for their career path. 

Creative Campaign: A Little's A Lot

A lot of careful planning goes into an advertising campaign. Agencies need to come up with a campaign that sends the right message, reaches the target audience and encourages them to take action. The strategy behind campaigns is especially critical with non-profit organizations that rely on donations to provide their services. Agencies must skillfully craft clear, effective and engaging messages that drive donations.

Working in New York City

BrandTuitive is proud to be a branding agency based in New York City, a booming place full of life and constantly thriving on the millions of people that walk its streets every day. New York is a tough city with a steep learning curve for a newcomer, however the skills you acquire can take you far in your professional career. The city has all of the necessary attributes to turn young professionals into their best selves!

Interview Tips

Landing the interview for any job is a thrilling experience. However, the interview itself can be more stressful than exciting. Getting a new job can unlock countless opportunities, but the first step is nailing the interview. BrandTuitive is here to help take some of the stress out of the process and offer some tips to help you put your best foot forward.

Grammar Matters: It's vs. Its

As a branding and marketing agency, we know that proper grammar is crucial; although it can sometimes be tricky. Often, it’s the simple things that can be the most difficult.  A very common grammar mistake that we have noticed is made over and over involves a very tiny word: “its.” While it may not seem like a big deal, misusing an apostrophe can drastically change the meaning of a sentence.

ISSUE: When to use it’s vs. its

Interning at BrandTuitive: Everything You Need to Know

At BrandTuitive, we strive to foster unprecedented growth and development in people. We are very excited to post a blog written by Emma, one of our interns, where she discusses what she has learned during her time here and how it has helped her as a young professional. Read on to learn firsthand how valuable an internship can really be. 

BrandTuitive is Named a Top NYC Branding & Advertising Agency in 2018

At BrandTuitive, we strive to distinguish ourselves as an agency that delivers effective, quality work to its clients. We are very proud to announce that BrandTuitive has been recognized by Clutch as a top New York branding and advertising agency in 2018.

How A Successful Campaign Meets the Movie in the Mind

We’re all familiar with the horrible feeling of being outside in the freezing cold, wishing we had worn more layers, and wanting nothing more than to be cozy and warm again. Especially with the “spring” we’ve been having lately in New York (that feels a lot more like winter), it’s sometimes hard to imagine feeling comfortable commuting to work or simply going outside.

High Tech, High Impact: New Platforms and Strategies for Reaching Your Customers

If you’re in the advertising or marketing industry, you’ve likely noticed a large shift in the way products are marketed. Consumer engagement has moved away from traditional TV commercials to new digital and experiential methods of advertising. In today’s blog post, we explore emerging technologies and strategies that brands and marketers should consider utilizing to expand their customer base. Whether your brand is struggling with the transition from traditional TV or you’re simply interested in other tactics to reach your customers, read along and let us know what you think.