So often we see marketers and agencies focus brand messaging around something that has little to do with the brand itself. Things like anniversary celebrations or a current event.
The idea is that people will be interested in the brand because it’s being associated with something else the marketer believes is interesting. The problem is that it’s often something customers simply don’t care about.
Instead, focus your marketing and advertising on what your brand is really all about to your customers. Why they love it, why it makes a positive difference in their lives, why they want to tell everyone they know about it.
That’s what’s really interesting. That’s what will captivate customers and build your business.